WaveDirect Telecommunications began servicing its first client in Essex County, Ontario in 2004. Since then it had not only grown to become one of the region’s largest wireless Internet Service Provider, but it has also expanded into the United States.
Over the years WaveDirect has developed a 30-day free trial program which has become a significant competitive differentiator. However, this program has introduced new steps into the sales process not covered by their industry-specific management systems. Consequently, Dattivo has developed a custom application to ensure a standard lead qualification process for callers from all locations, to automate repeated tasks (paperwork generation and integration with existing systems), and to provide metrics and analytics of this program’s performance.